Our family history
Celebrating 30 years of designing and handcrafting timeless shoes. With love for the craft and every pair we make since 1996.
WE MAKE SHOES SINCE
1996
In 1995, Žanas promised Jurgita at their wedding that one day they would have a shoe factory. It all started in a small shoe repair shop in 1996, with a big dream and hands that learned, made mistakes, and grew with each shoe.
Presentation of the first collection
2008
A bold and creative shoemaker, who did not like to be called just a designer, presents his first collection. He invites not only all the representatives of the fashion world to its presentation, but also the then president Valdas Adamkus himself. In the same year, for believing in his idea, he was recognized as the best debutant of the year in the fashion world in Lithuania.
Second generation of Mas Laus
2017
Žanas dream came true, that one day his son Beasn and his then-future wife Gintare would take over the business he had started. Žanas passed on all his creative and sketche-making knowledge to Gintare, who became the designer of Mas Laus, and his production and management knowledge to Benas, who became the head of production and the entire company.
First store
2018
When Benas and Gintarė joined the business, the dream of opening the first Mas Laus shoe store was reborn in the Maslauskas family. After more than a year of hard work, increasing production capacity, and negotiating with a shopping center, our first store opened its doors on December 22, 2018.
Farewell to Jean
2019
After a long and difficult fight against illnesses, Lithuania said goodbye to this shoemaker, who was only 44 years old, on August 30, 2019. His family continues the work he had started - just as he taught them.
wedding
2020
Benas and Gintarė Maslauskas get married in Palanga. The second generation of the Maslauskas of shoemakers.
International recognition
2023
Mas Laus becomes an international brand, shipping across Europe, the USA, the UK and Australia. Mas Laus also becomes the first footwear brand from the Baltic states to be recognized by Zalando, and the first product shipments reach their warehouses.
Celebrating our 30th birthday
2026
Žanas and Jurgita believed in their idea when it seemed impossible. And this year we are celebrating our 30th anniversary. During those years, times, fashion and the pace of the world have changed. However, the most important things have remained - love for the craft and care for each pair of shoes made in our workshop.
As the second generation of Mas Laus, we feel a great responsibility and joy in continuing the family dream. Thank you for walking together!
Benas and Gintarė
Second generation of Mas Laus
Mas Laus is a family craft, growing alongside thousands of your life stories.
From the very first pair made in a dark, damp basement in Kėdainiai’s old town, to today - when we create with years of experience, love, and creative freedom behind us.
This is a story of craftsmanship passed down from generation to generation.
A belief that shoes can be more than an object, ,they can become a meaningful companion in everyday life.
Today, Mas Laus is already a second-generation brand.
In our work, we bring together durability and bold yet timeless design. Every pair is made to be worn and trusted for years.
Each new collection is created with one thing in mind - how these shoes will feel and look today, in a year, and after thousands of steps.
We believe in creating responsibly, respecting the craft, the materials, and the person who will wear our shoes. That’s why we choose careful handwork, thoughtful design, and quality we truly stand behind.
Warm greetings from Lithuania,
Benas and Gintarė